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Know Your Neighborhood: Why Understanding Local Multicultural Audiences Matters More Than Ever for Auto Dealers
Every dealership sits inside a Designated Market Area that looks less and less like the "average American consumer" used to look. If your advertising, your creative, and your sales conversations…
Nobody Told the GM They Were the Marketer. But They Are.
Ask someone in a dealership what AI means and the answer usually depends on where they sit. On the service side, it's the voice that picks up the phone. On…
Dealers Ignored Yelp for Years. ChatGPT Just Made That a Problem
Yelp has licensed its reviews and business data to ChatGPT, and dealerships that let their Yelp profile go stale are about to find out how much that decision costs them.
Performance Max VLAs vs. Shopping Ad VLAs: Benefits, Limitations, & Which is Better Suited for You
Learn how Vehicle Listing Ads have evolved, including the differences between Shopping VLAs and Performance Max VLAs. Explore the benefits and limitations of each campaign type to better determine which…
Why Brand Marketing Is the Multiplier Behind Every High-Performing Dealership Campaign
For the past several years, dealership marketing budgets have moved in one direction: toward the measurable. Learn how brand marketing is needed to turbo charge your performance marketing.
What Happens After a One-Star Review Matters More Than You Think
A one-star review can do more damage than your overall rating suggests. Learn why catching unhappy customers early, responding quickly, and acting on feedback can protect your dealership’s reputation and…
Your Busiest Showroom Might Not Be Inside Your Dealership
Your busiest showroom today is digital. Customers texting, emailing, chatting and sharing video are real opportunities. It’s time to measure digital conversations, respond with urgency and treat every engaged customer…
Creating career growth without creating more management roles
Career growth doesn’t have to mean becoming a manager, by creating opportunities to grow through expertise, scope, impact, learning, compensation, and leadership, organizations can give employees meaningful ways to advance…
The Day Advertising Killed Customer Loyalty
Advertising built a pipeline to serve better more relevant ads to consumers and that same pipeline is now killing customer loyalty. Leveraging tech developed to help advertisers be more relevant…
The Omnichannel Advantage: Why Every Marketing Channel Matters
This piece explores what an omnichannel strategy really means, how it compares to the multi-channel approach dealerships have used for decades, and why connecting channels (rather than simply adding more…
The Conquest Myth: Stop Chasing Everyone – Focus on Buyers Who Matter
Most dealerships say they want to conquest more, but too often their strategy is built on flawed assumptions. Reaching more people doesn't create more buyers. In reality, the most effective…
Why More Marketing Data Isn’t Solving Your Biggest Problem
More marketing data doesn't automatically lead to better decisions. As AI becomes central to automotive marketing, success depends on connected, high-quality customer data.
