Join the Industry’s Most Exclusive Vendor Forum

Where the most innovative automotive SaaS leaders collaborate, compete smartly, and grow stronger together.

V20 isn’t just a forum — it’s a business power play. Founded by industry leaders David Kain, Dave Spannhake, and Brent Williams, the Vendor 20 Group brings together the most forward-thinking automotive vendor collaboration in retail automotive to benchmark, share insights, and drive collective growth.

Our members represent category-exclusive automotive businesses that are shaping the future of technology, marketing, operations, and customer experience. Through structured collaboration, V20 eliminates silos and creates a trusted space for idea exchange that drives measurable advancement.

V20 was built for automotive leaders who don’t just want to talk about progress; they want to engineer it. Within this exclusive vendor forum, members collaborate to address shared challenges, explore emerging opportunities, and shape the direction of automotive retail from the vendor’s perspective.

What makes V20 different isn’t access, it’s alignment. Every conversation is confidential, data-driven, and moderated to transform insights into actionable steps. You’ll gain peer-level intelligence you can apply immediately to your own strategy, whether it’s refining go-to-market tactics, optimizing client retention, or uncovering new growth channels.

At its core, V20 delivers three things every executive values most: clarity, connection, and competitive advantage to make smarter decisions and accelerate growth.

What You'll Gain:

Each month, members participate in virtual sessions focused on the most pressing industry topics, from AI in automotive to dealer-vendor integration. Quarterly, V20 convenes in person for high-value collaboration that sparks partnerships and real business results. All discussions are professionally moderated, ensuring productive and insight-driven exchanges where every minute counts.

The V20 Village is the digital home base for members. A private space where collaboration continues between meetings. Inside, vendor executives connect to share insights, exchange benchmarks, ideas, and participate in organized Membership Mastermind Groups. This amplifies your visibility across the V20 network, keeping your company top of mind among peers and partners.

The V20 Marketplace connects automotive retailers with verified, top-performing dealer technology providers. Compare vendors by category, expertise, and peer rating to identify ideal partnerships. For members, it’s more than visibility; its strategic positioning in front of decision-makers across the automotive retail ecosystem.

Membership in V20 is invitation-only and reserved for executives who want to shape the future of automotive retail through collaboration and innovation. If you hold a leadership role at a non-competing automotive vendor and are committed to active participation, you may qualify for an open category within your peer group.

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