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Dealers Ignored Yelp for Years. ChatGPT Just Made That a Problem

October 1, 2026

Yelp has licensed its reviews and business data to ChatGPT, and dealerships that let their Yelp profile go stale are about to find out how much that decision costs them.

Why More Marketing Data Isn’t Solving Your Biggest Problem

September 1, 2026

More marketing data doesn't automatically lead to better decisions. As AI becomes central to automotive marketing, success depends on connected, high-quality customer data.

AI Tools and Skills for Dealerships with Examples (MCP, GEO, Voice, Agents)

August 25, 2026

Software ate the world, now AI is eating software, and car dealerships are benefitting. Peter Barba from Lectrium maps the shift: from AI follow-up, Voice AI, and GEO to MCP-connected…

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