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Know Your Neighborhood: Why Understanding Local Multicultural Audiences Matters More Than Ever for Auto Dealers
Every dealership sits inside a Designated Market Area that looks less and less like the "average American consumer" used to look. If your advertising, your creative, and your sales conversations…
Performance Max VLAs vs. Shopping Ad VLAs: Benefits, Limitations, & Which is Better Suited for You
Learn how Vehicle Listing Ads have evolved, including the differences between Shopping VLAs and Performance Max VLAs. Explore the benefits and limitations of each campaign type to better determine which…
Why Brand Marketing Is the Multiplier Behind Every High-Performing Dealership Campaign
For the past several years, dealership marketing budgets have moved in one direction: toward the measurable. Learn how brand marketing is needed to turbo charge your performance marketing.
The Day Advertising Killed Customer Loyalty
Advertising built a pipeline to serve better more relevant ads to consumers and that same pipeline is now killing customer loyalty. Leveraging tech developed to help advertisers be more relevant…
The Omnichannel Advantage: Why Every Marketing Channel Matters
This piece explores what an omnichannel strategy really means, how it compares to the multi-channel approach dealerships have used for decades, and why connecting channels (rather than simply adding more…
The Conquest Myth: Stop Chasing Everyone – Focus on Buyers Who Matter
Most dealerships say they want to conquest more, but too often their strategy is built on flawed assumptions. Reaching more people doesn't create more buyers. In reality, the most effective…
Is GEO Snake Oil? What Nearly Two Million AI Prompts Told Us
We've heard it all about GEO: It’s snake oil, it’s SEO with a new acronym and higher price tag, it's too early to measure, and that nobody is buying a…
Google Marketing Live 2026: What Every Auto Dealer Needs to Know
Google held its annual Google Marketing Live, unveiling a fundamental shift in how digital advertising for auto dealers will work. The central theme: Gemini AI is now the engine behind…
Stop Treating Every Shopper the Same: Aligning Inventory Marketing to the Buyer’s Journey
Dealerships should avoid one-size-fits-all marketing. Effective strategies align with the buyer's journey: Awareness, Consideration, and Conversion. Delivering the right message at the right time increases relevance to sell more vehicles.
Are You Doing What’s Best With Your Co-Op Dollars, or Are You Doing What’s Easiest?
Most dealers resort to turnkey solutions for their co-op marketing spends, but those programs are wasteful and loaded down with intermediary fees. There's a better way to spend your money…
Not All Streaming Is Created Equal: How Premium Streaming TV Drives Real Marketing Results
Premium CTV advertising drives real ROI, but only if you understand the difference between premium publishers, vMVPDs, and FAST channels and how this emerging system is evolving.
